This has been a whirlwind of a year in the making, but we are so excited to finally make the transition from JPod Productions to JPod Films. We have always been about visual storytelling and the word ‘films’ has always resonated with us when we thought about our final product. So, it was time to create a new website and accompany it with a new look, and of coarse, a new name. But, even with the new look, we are still driven by the same principles to tell each couple’s story in an a way that brings back the anticipation, excitement, subtleties and energy in each of our Boston wedding films.
As part of this journey, we were helped by so many talented individuals including our designer Molly Fabiano. A few years ago, we were lucky enough to be part of the team that filmed Molly’s wedding and we have just kept in touch over the past few years through facebook. When we looked at rebranding, we searched for a graphic designer that had the female touch that connected with our target demographic. Being a former bride, and after seeing some of Molly’s work, we knew Everyday Mojo was the right fit for us in creating our new logo, business cards and stationary.
Secondly, I turned to a former groom in Corey Condardo, who gave us the guidance and expertise for our new website. Corey gave us the confidence to learn enough of wordpress to begin building our new site. Corey and I had a couple of fun sessions of modifying and tweaking the website. as we laughed throughout the process. In the end, we turned things over to Corey to put the final touches on the new updated jpodfilms.com.
Finally, I have to thanks the female influences who guided our decisions along the way. I counted on several former brides and my assistant filmmaker Mia Major for a lot of guidance, as we wanted a look that was appealing to our target market. But most of all, I must thank my wife Alison, who was a huge decision maker in the re-branding process. As the owner of Alison May Public Relations, she just has a keen eye for design and the current trends of our target market. The last thing I wanted was a logo that I thought was cool, but didn’t connect with our target market. She has been amazing support throughout the process from logo design all the way through to the selection of our final packaging for clients. Love you babe!